Instagram Creative Content

Role: Creative Strategy and Content Production Lead 

The starting point

The client for this project was a popular Japanese technology retailer, who wanted to start an Instagram in order to gain the attention of a younger customer base.

I managed a team of photographers and videographers, as well as creating photo, video and written content myself.

Instagram is constantly changing, and it was important to the client to keep on top of the latest trends, both in terms of visuals, shooting and editing style and content types. As well as regular photo posts, we also created interactive quizzes for Instagram stories, videos and plenty of reels!

The final product

Working together with the client, we found a style of imagery that worked for their needs and suited their brand image. I was responsible for the execution of the content, from top-line creative strategy down to approval of individual assets. The account currently has a following of over 25k genuine followers.