Tech Nation Report Video Campaign 2018
Role: Creative strategy
The starting point
Tech Nation wanted to make huge changes to their annual Tech Nation Report, and needed a new way to promote the important information within. Previously, their promotional video for the report had been heavily lead by statistics, and hadn’t generated a lot of engagement past the initial release.
The 2018 Report focused more on people in tech, so they wanted to show real founders from a variety of different backgrounds. The Report Launch was held with a variety of Tech industry insiders from across the UK; making it the perfect place to create a promotional video for The Report. When creating content at an event, it’s important to make filming a fun and exciting experience, so that people feel like they’re getting something extra rather than being pulled away from the event.
The final product
Five different square videos were created to be used across Facebook and Twitter. Collectively they gathered 300,000 organic impressions, 10,000 organic views and re-tweets from notable political figures such as Sadiq Khan (Mayor of London) and Magid Magid (Mayor of Sheffield).
The topics of the videos were BAME people in tech, women in tech, tech earnings, age of people in tech and tech meet-ups in the UK. We didn’t just want to point out issues, so each video was accompanied with a thread highlighting companies that were making an impact in each area. For example, for the BAME people in tech video, we created a thread which highlighted companies who were promoting minorities in the tech industry, such as UK Black Tech,
The series was really positively received by audiences, who shared the videos, contributed additions to the lists and responded with positive comments.
