Tech Nation Report Video Campaign

During my time at Tech Nation, we wanted to change the format and style of the annual Tech Nation Report from heavily statistics based, to a more qualitative approach.

We created a game-show style video, filmed at the report launch event, which functioned as a fun activity and great social media content.

Five different square videos on the theme of “misconceptions about the tech industry” were created to be used across Facebook and Twitter. Collectively they gathered 300,000 organic impressions, 10,000 organic views and re-tweets from notable political figures such as Sadiq Khan (Mayor of London) and Magid Magid (Mayor of Sheffield).

We didn’t just want to point out issues and misconceptions about the industry, so each video was accompanied with a thread highlighting companies that were making an impact in each area. For example, for the BAME people in tech video, we created a thread which highlighted companies who were promoting minorities in the tech industry, such as UK Black Tech,

The series was really positively received by audiences, who commented, shared the videos and contributed additions to the lists.